Advertising, strategy, and digital marketing for fitness brands

With a background in advertising and digital marketing, I work with fitness businesses to develop clearer positioning, stronger campaigns, and more effective digital experiences.

Combining strategy, creativity, and implementation

From my background across different areas of marketing, I have developed a broad skill set that combines strategic thinking, creative development, research, and practical implementation.

My focus is not only on identifying opportunities and developing campaigns, but also on understanding what can realistically be implemented to improve customer experience, communication, positioning, and digital performance.

This allows me to work both on larger strategic initiatives, such as campaign and brand development, while also contributing to more detailed improvements across websites, customer journeys, and digital marketing execution.

How I work

I analyse the business to gain a clear understanding of what works, what does not, and what may be limiting growth in relation to the business goals.

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it

1. Clarity

2. Review

I identify where the real issues lie, whether that is on the website, within the branding, or across the business’s overall marketing efforts.

I develop a strategic plan with practical solutions to the issues limiting growth, and can also implement selected improvements.

3. Plan & action

Who I aspire to work with

I am particularly interested in working within the fitness industry, both in-house and alongside agencies working with fitness and health-focused brands.

My interests are especially centred around gyms, training concepts, fitness platforms, web apps and other digital solutions where branding, customer experience and growth strategy intersect.

I am especially drawn to businesses that combine strong products or services with opportunities to improve positioning, communication and customer acquisition.

Alongside this, I am also developing GymGrowth.no, a growth-focused agency where I work with gyms and health-focused businesses to identify what is limiting growth and develop clearer strategic solutions for customer acquisition, positioning and conversion.

Some companies I have worked with

I’ve worked with businesses in fitness, health and other industries, focusing on improving how they attract, engage and convert customers.

person typing on Apple Cordless Keyboard

Rep&SalgUB

Dear Emma, thank you for great promotional content for JR Design company. You did a great job and we are very grateful. All the best wishes and recommendations for you from JR Design AS.

Nenad Radovanovic

★★★★★

What do the people I have worked with think?

Emma created a polished and engaging intro video and marketing content 💖 for my agency, Zen Marketing! 👏🏼

★★★★★

Tiril Lillestø

We at Rep&SalgUB highly recommend Emma! We received an excellent marketing presentation and video for our student company, and we’re extremely pleased with the result!

This summer, when Emma helped me, sales at my company, Alphagym, increased by 20%. She did a great job.

★★★★★

Einar Kristjanson

★★★★★

Why me?

1. I have real-world experience working with fitness companies

From freelance projects, business collaborations, and university work, I have worked with fitness brands.

2. Personal experience with fitness

I have a strong interest in strength training and completed a 6-month Fitness OCR program at Numedal School of Sports. This has given me a deeper understanding of the fitness industry, customer motivation, and what influences people to commit to training long-term.

4. I base myself on insight, not predictions

I analyse how customers experience your business, and what influences their decisions.

5. I have an objective outside perspective

I identify things businesses may overlook internally and provide honest, strategic, and actionable insights based on research and analysis.

Think I would be a good addition to your team?

If you are a gym owner, part of a fitness or health business, or work within an agency connected to the industry, you are welcome to schedule a meeting with me to discuss potential opportunities and collaborations.