Tidligere prosjekter

Alphagym

Utfordring

Alphagym hadde et sterkt treningskonsept, men nettsiden gjorde det vanskelig for nye besøkende å forstå tilbudet og ta neste steg.
Resultatet var unødvendig friksjon i booking- og beslutningsprosessen.

Løsning

Jeg gjennomførte en datadrevet optimalisering av nettsiden med fokus på:

• Tydeligere CTA-er og struktur

• Forbedret brukeropplevelse og lastetid

• SEO og teknisk kvalitet

• Innhold som bygger tillit og guider nye besøkende

Resultater

• SEO-score: 60 → 89

• Lastetid: ned til 2,3 sek (mobil)

• Økt trafikk og engasjement

• 20 % økning i salg sammenlignet med samme periode året før

Min rolle

Analyse, UX/konverteringsoptimalisering, SEO og implementering av forbedringer.

Denne casen viser hvordan små, strategiske justeringer i struktur og budskap kan gi reelle resultater – ikke bare mer trafikk.

Norwegian 4x4 (FMP)

Challenge
The Norwegian 4x4 Protocol is a scientifically proven training method, but the brand struggles to connect with a broader fitness audience. Its communication relies heavily on technical language, creating cognitive friction for users who find the method difficult to understand or apply.

Insight
Research showed that users trust science-based fitness methods, but many feel intimidated by complex explanations. People trust the science; they simply do not trust their ability to use it correctly.

Strategy
The strategy repositioned Norwegian 4x4 from a clinical training protocol to a lifestyle-oriented fitness system by simplifying the communication and creating a more personalised user experience.

Solution
A multi-stage campaign combining influencer content, social media, a redesigned website, and app UX concepts to guide users from awareness to long-term engagement with the training method.

From lab to lifestyle

Canal+ Odyssey

Challenge
Streaming platforms compete in a saturated entertainment landscape where audiences are overwhelmed by content and increasingly disengaged. The challenge was to create a new entertainment experience that would differentiate Canal+ while staying true to its challenger spirit and cultural identity.

Insight
While streaming offers convenience, it often lacks the emotional and cultural depth of shared experiences. Audiences are more engaged when entertainment becomes something they actively experience rather than passively consume.

Strategy
The strategy was to reconnect digital entertainment with real-world cultural moments by transforming presence into a gateway for exclusive content.

Solution
Canal+ Odyssey — a physical NFC-enabled bottle that unlocks exclusive Canal+ content when users attend live cultural events such as sports matches, concerts or festivals, turning real-world participation into a new form of streaming discovery.

Presence Unlocks Culture

Visit Cardiff

Challenge
Visit Cardiff wanted to attract a new international audience and position the city as more than an event-based destination. Tourism in Cardiff often relies on seasonal events, creating short peaks in visitor numbers rather than sustained international interest.

Insight
Research revealed a strong global interest in anime tourism, where fans travel to real locations connected to stories they love. Wales has unique cultural and visual connections to Studio Ghibli films, particularly Laputa: Castle in the Sky and Howl’s Moving Castle, which were inspired by Welsh landscapes and architecture.

Strategy
The campaign positions Cardiff as the gateway to a Ghibli-inspired travel trail, connecting visitors to locations such as Castle Coch, Caerphilly Castle and the South Wales Valleys. Instead of promoting Cardiff as a standalone destination, the strategy frames the city as the starting point of a narrative travel experience.

Solution
The campaign centres around The Ghibli Trail, a downloadable travel map that guides visitors through locations linked to the visual inspiration behind the films. The experience is supported by digital content, social media advertising and a landing page designed to attract anime fans through search and convert interest into travel planning.

The Ghibli Trail – Narrative Tourism Campaign